Good Guys and Bad Guys
A media expert once told me that newspapers hate "gray" matter.
If stories are too complex, and it is not as clear as black and white who the good guys are, and who the bad guys are, the reader will become lost within moments and turn the page. (By the way, before I lose you, the newspapers are the bad guys in this posting)
The papers think the readers can't handle gray matter.
We'll actually they think that their readers have none -- gray matter that is. And in fact they are
probably right. These days people don't have time to read. They make snap decisions based on minimal information. That's the thesis of Malcolm Gladwell's book, Blink : The Power of Thinking Without Thinking
Gladwell says,"When you...read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, "Blink" is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good."
Gladwell's book is a great read and makes a lot of sense. However when it comes to the print media, the conclusions that a reader can jump to in those two seconds can be really, really bad.
Sometimes the newspapers use those two seconds to manipulate the reader to jump to the biased conclusion of the editorial policy of the paper. Sometimes it's the bias of the editor, and frequently it can be the headline writer, or the guy who chooses the pictures who uses those two seconds to further his agenda.
Here's an amazing example from today's Globe and Mail. Take two seconds to look at the following and see what conclusions you come to.

What do you think happened? Based on the picture and the headline, who are the good guys, and who are the bad guys?
I sent a letter to the editor of the Globe. But before I share that with you, if you have more than two seconds, here's the full article.
Now here's my letter:
Thanks to Dov Smith at HonestReporting.ca for tipping me off on this. If you haven't signed up yet for honestreporting.com (international media monitoring) or honestreporting.ca (focus on Canadian media) do so today.
From your friend, the good guy (I hope),
Charles Samuel
If stories are too complex, and it is not as clear as black and white who the good guys are, and who the bad guys are, the reader will become lost within moments and turn the page. (By the way, before I lose you, the newspapers are the bad guys in this posting)
The papers think the readers can't handle gray matter.
We'll actually they think that their readers have none -- gray matter that is. And in fact they are
probably right. These days people don't have time to read. They make snap decisions based on minimal information. That's the thesis of Malcolm Gladwell's book, Blink : The Power of Thinking Without Thinking Gladwell says,"When you...read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, "Blink" is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good."
Gladwell's book is a great read and makes a lot of sense. However when it comes to the print media, the conclusions that a reader can jump to in those two seconds can be really, really bad.
Sometimes the newspapers use those two seconds to manipulate the reader to jump to the biased conclusion of the editorial policy of the paper. Sometimes it's the bias of the editor, and frequently it can be the headline writer, or the guy who chooses the pictures who uses those two seconds to further his agenda.
Here's an amazing example from today's Globe and Mail. Take two seconds to look at the following and see what conclusions you come to.

What do you think happened? Based on the picture and the headline, who are the good guys, and who are the bad guys?
I sent a letter to the editor of the Globe. But before I share that with you, if you have more than two seconds, here's the full article.
Now here's my letter:
Sirs,I am an avid reader of news related to the middle east. Your photo of Israeli soldiers pointing a gun at some Arab school girls with the title "Gunfire Erupts Over Paraglider" caught my attention.
It appeared to me that Israelis were shooting at innocent Arab girls in retaliation to an Arab terrorist infiltrating Israel via a hang glider. This wouldn't have been the first time that terrorists would have attempted to cross into Israel using this technique.To my astonishment, the story was about an innocent Israeli civilian who accidentally entered Lebanon, and had to be rescued by the Israeli army before a group of Hezbollah terrorists could capture him.
Your story had nothing to do with Arab school girls.
Why did you print that photo with a totally unrelated story? It made me think that the Israeli soldiers were the "bad guys" in the headline, when in fact it was the Israeli soldiers who were the "good guys" rescuing a civilian from terrorists.
I wonder if they'll publish my letter. If you'd like to contact the Globe and Mail here's the contact info:
Letters to the Editor: letters@globeandmail.ca
Editor-in-Chief: Edward Greenspon egreenspon@globeandmail.ca
Editor-in-Chief: Edward Greenspon egreenspon@globeandmail.ca
Thanks to Dov Smith at HonestReporting.ca for tipping me off on this. If you haven't signed up yet for honestreporting.com (international media monitoring) or honestreporting.ca (focus on Canadian media) do so today.
From your friend, the good guy (I hope),
Charles Samuel






